"It's difficult to put a tag on what it is precisely that Jobs did. He didn't create a fundamentally new business structure, the way John D. Rockefeller did with the vertical integration of Standard Oil. He didn't democratize a product that had only been available to the very rich, as Henry Ford did with the Model T. And he didn't fundamentally alter the distribution, logistics, and production systems the way that Sam Walton did with Wal-Mart. Under Jobs, Apple simply created a bunch of really cool products that people decided they needed to have. And have again."